salt 9: Jillian Mayer
January 17 – August 17, 2014
"What's the point of living offline anymore?" Jillian Mayer asks in her catchy sing-a-long MegaMega Upload. The artist debuted this hip-hop song on her YouTube channel in January 2013 before it premiered as part of her short film #PostModem at the 2014 Sundance Film Festival. Since then, the video has received 21,000 views and has inspired more than 160 viewer comments. In 2011 Mayer uploaded her song and video I Am Your Grandma, and it's since received 2,445,525 views, 20,895 likes, 1,601 dislikes, and 7,970 viewer comments—not to mention the countless spoofs it's inspired, including choreographed dances and remakes by five-year-olds, an Internet troll, college students, a fake plastic kitty, Darth Vader, Wes Borland, and a Cabbage Patch Kid.
But, what does it mean to upload your soul to the Internet or to leave a timeless video message for your unborn grandchild? Cloaked with humor, fast editing, and pop soundtracks, Mayer's videos are designed for mass appeal but ask big questions about human connection and manufactured realities. Her work lives in, and is activated by, viewer participation. She investigates the (im)possibility of authenticity and the multiplicity of authorship by co-opting the visual language and tools of Google, online chat boards, and viral videos. Indebted to the cultural constructions of the 1980s sitcom but looking ahead to the infinite implications of the Internet, Mayer uses photography, video, drawing, installation, and performance to tease out the pathways and pitfalls of postmodern identity formation while considering our increasing integration with the web and questioning the distinction between reality and the virtual world.
Jillian Mayer (American, b. 1984, lives Miami) received her BFA from Florida International University in 2007. In 2010 her video Scenic Jogging was one of twenty-five selections for the Guggenheim's YouTube Play: A Biennial of Creative Video and was exhibited at Solomon R. Guggenheim Museum, New York; Peggy Guggenheim Collection, Venice, Italy; Guggenheim Museum, Bilbao, Spain; and Deutsche Guggenheim, Berlin, Germany. Recent solo projects include Love Trips at World Class Boxing, Miami (2011) and Precipice/PostModem at Locust Projects, Miami (2013). In 2012 and 2013 Mayer's short films were selected to premiere at the Sundance Film Festival. In 2013 Mayer was in residency in Berne, Switzerland, as a Zentrum Paul Klee Fellow and is a NEA Southern Constellation Fellow.
salt 9: Jillian Mayer essay | CLICK HERE
Self Portrait on October 5th, 2013 in North Carolina, 2013. C-print, 60 x 40 inches. Edition of 5 + 2 APs. Courtesy the artist and David Castillo Gallery, Miami.
UMFA Friends of Contemporary Art (FoCA)
Special thanks to Sundance Institute
previous salt exhibitions
salt 8: Shigeyuki Kihara
salt 7: Lynette Yiadom-Boakye
salt 6: Emre Hüner
salt 5: Daniel Everett
salt 4: Xaviera Simmons
salt 3: Cyprien Gaillard
salt 2: Sophie Whettnall
salt 1: Adriana Lara